TV feature I won't be looking for!

I stumbled upon this link to a website talking about new patents.

Philips has submitted a patent that would allow digital cable boxes (of the type primarily used in Europe) to prevent you from skipping commercials by changing the channel during a live program, or fast forwarding it if it was recorded. Alternately, you could pay a fee to be able to skip the commercial (Pay per skip?).

It was interesting to note that they thought there might be significant consumer resentment. You think?